原标题：WeChat Q&A#1: 什么是微信公众号？为什么企业在中国一定要有“微信公众号”？

微信，中国的“超级App”，结合了所有你能想到的功能于一身：聊天，社交媒体，支付。微信公众号，是商家的应用账号，可以发布文字、图片、多媒体语音视频给粉丝群体。微信现在是中国的第一APP也是第一社交平台，每日有9.02亿的日活用户。随着微信的使用迅速在全球增长，微信跨境支付和微信智慧营销生态的落地，微信已经可以在除中国之外的40多个海外国家使用，拥有超过0.7亿的海外用户。

因此，微信是商家瞄准中国市场，第一要重视的社交媒体。毕竟微信背后，可是9亿的中国用户呀。

和我们友好的团队聊聊，她们会帮你马上开始微信之旅。

期待与你们继续分享更多的微信方面的问题，关注我们的《微信问答100》系列吧。

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What is WeChat Official Account and why it is the "Must-Have" Social Media Account in China?

Wechat, China's hyper-utility super app, combines the various aspects of multi-purpose messaging, social media and mobile payment into a highly user-intuitive platform. According to Tencent, WeChat is an "integrative content platform where companies can promote their brands to billions of WeChat users through WeChat channels, thus reducing propagation costs while raising brand popularity and influence.”With over 902 million daily active users, WeChat is the most popular mobile app in China with its strongly-rooted presence in major industry sectors. Propelled by its fast-growing worldwide expansionary campaigns, WeChat has successfully achieved global implementation, with up to 70 million overseas users and a growing presence in 40 countries.

A must-have for all businesses looking to expand in China, the WeChat Official Account provides client-centric communication streams for enhanced company-consumer connections by opening your brand's gateway to a growing Chinese market audience of 1 billion and more.

Speak to our friendly consultants and let us help you get onboard with WeChat today.

We look forward to answering more questions about WeChat in our upcoming 100 Q&As series!

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